Kings' presence in the SoCal community

I am posting this just not to lose track of some of the moves the Kings are making in order to gain (regain?) more community and media exposure for the upcoming season.

It comes on the heels of the LA Times decision to abandon Kings coverage of the away games. Decision which I cannot comprehend, to be honest.

Anyway, this is what I found in the Post Gazette just the other day:

"[...] the Kings see the need to expand their fan base by winning and working. During the summer, the Kings doubled -- from two to four -- the employees in their fan-development staff and launched a new grassroots marketing strategy designed to target kids who might not otherwise be exposed to hockey.

For the first time, the Kings will significantly cut back their advertising, particularly in terms of newspaper ads and billboards, and divert their resources to more hands-on endeavors, including clinics at local rinks and donation of equipment. The goal is simple: to make hockey fans out of the area's youth, and by extension get their parents involved in the sport and make all of them into Kings fans."

Seems like a very good idea and another reason I hate NOT to live in SoCal this winter...